The Advertising Council, in partnership with the USDA Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information to Americans about their role in wildfire prevention. The new PSAs will be unveiled this morning at an event being held at San Francisco City Hall. Since his introduction on August 9, 1944, Smokey Bear has been a recognized symbol of protection of America's forests from fire. His message about forest fire prevention has helped to significantly reduce the number of acres burned annually by wildfires. Despite the campaign's success, wildfire prevention remains one of the most critical issues affecting our country. During the past 10 years, an average of 6.5 million acres of land in the U.S. was burned each year by wildfires. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/33445/

As developers look at their next designs for medical, audio, industrial and emerging applications, there is greater demand for portability with superior features, such as a consumer-friendly graphical user interface (GUI). The balance between power and performance of a processor has traditionally meant trading off one or the other; now that is no longer the case. Giving engineers the scalable solutions they need to design both basic and feature-laden portable end products, Texas Instruments Incorporated (NYSE: TXN) (TI) today introduced its breakthrough low-power processor roadmap with more than 15 new devices across four product lines. For the first time, designers will be able to easily bring portability to applications requiring high-precision floating-point processor capabilities, as TI's new roadmap includes the industry's lowest power floating-point digital signal processor (DSPs). TI's new devices also enable significantly longer battery life with the industry's lowest power fixed-point DSP. Additionally, customers will have the option to design portability and feature rich GUIs into their products using TI's new ARM9™ and ARM9-plus-DSP applications processors. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/texasinstruments/34003/

Can you create a jingle with tingle? A movie that's groovy? A spot that's hot? Carma Laboratories, Inc., the makers of Carmex® lip balm products are looking for amateur filmmakers who are willing to share their videographer skills, creativity, and most of all their Carmex "tingliness" for a chance to win $5,000, a Canon high-definition camcorder and a five-year supply of Carmex lip balm. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/carmex/34061/

Emerging from his iconic candy factory today, confectioner extraordinaire Willy Wonka called on candy lovers from coast-to-coast to help his Oompa Loompas overcome a most-amusing situation — their complete loss for lyrics to sing about Wonka's newest creation, Giant Chewy NERDS® candy. "My normally melodious assistants have a candy chorus confusion," he mused. "They tasted my new Giant Chewy NERDS, with their bumpy, crunchy NERDS shell and chewy, jelly bean center, and their tongues are tied. They're singing complete gobbledygook!" To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/wonka/33864/

Wynn Resorts is now accepting applications for 5,300 newly created job opportunities, as it prepares to unveil Encore, the new signature resort in the Wynn collection. The resort is scheduled to open in December 2008 with suite reservations now being accepted for dates starting in early 2009. These openings span numerous departments including housekeeping, hotel operations, security, food and beverage, retail and casino operations. They also include opportunities with its other Las Vegas resort, Wynn Las Vegas. Due to high levels of interest and Wynn's reputation as an employer of choice, Wynn anticipates more than 65,000 applicants – or approximately 12 applicants for every open position. These openings present an opportunity to join the only Mobile Five-Star, AAA Five-Diamond, Michelin Five Red Pavilions award-winning team in Las Vegas. Working at Encore is also a chance to be part of Las Vegas history as Steve Wynn's properties have always set the standard for luxury. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/wynn/33756/

Patients of Trinity Mother Frances Neuroscience Institute and Texas Oncology-Tyler are among the first in the nation to have access to state-of-the-art radiation equipment that provides faster and more accurate treatment for a wide variety of cancers. Trinity Mother Frances and Texas Oncology-Tyler are among of the first facilities in the United States to acquire the technology, the Novalis Tx™ stereotactic radiosurgery system. Novalis Tx is a powerful radiosurgery and radiotherapy system that penetrates deeper - and faster - into the body to treat tumors considered inoperable. The system's platform also allows for intricately customized settings that enable treatments to be highly targeted and accurate. The technology is brought to Tyler as a joint venture between Trinity Mother Frances and US Oncology. Texas Oncology is part of the US Oncology network, which provided Texas Oncology-Tyler with the multimillion-dollar capital investment in the Novalis Tx equipment. The agreement with Trinity Mother Frances allows the hospital's neurosurgeon to work hand in hand with radiation oncologists from Texas Oncology. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/tmfhs/34021/

The Allen Institute for Brain Science today unveiled the groundbreaking Allen Spinal Cord Atlas, the world's first genome-wide map of the mouse spinal cord. Researchers can immediately access the free online data to advance their research surrounding spinal cord diseases and disorders. Until now, the scientific community's efforts to research spinal cord injury and disease have been hindered by the absence of a genome-wide map of gene expression. The Allen Spinal Cord Atlas is designed to address a gap in the scientific community's knowledge of gene expression in the spinal cord, giving researchers the gift of time in gathering data that might otherwise take months or years to discover. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/alleninstitute/33951/

It's no secret that looking good is a must for celebrities. The real secret is how the rest of us can achieve that same look, but not break the bank. We have the inside scoop on the latest beauty and fashion products that will help to transform anyone into their favorite celebrity. "Both women and men spend an unnecessary amount of money on beauty and fashion items every year. However, you don't have to spend a fortune to look beautiful this summer. There are several inexpensive celebrity beauty and fashion secrets that can transform everyday beauty and fashion flaws into amazing fixes," says Aly Scott, founder of www.stylechicla.com and national celebrity beauty and fashion expert. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/celebritybeautytrends/32314/

The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/joico/33944/

Enerpulse, Inc. has just released its newest ad campaign called, "Tired of getting beat up at the pump?" The print ad has a dark and gritty, Fight Club- inspired slant, while the television ad features an animated gas pump that literally springs to life, beating up a reluctant male motorist as he fills up his tank. The campaign was developed by Albuquerque-based Esparza Advertising and was produced by Los Angeles-based Continuum Content. According to Del Esparza, President of Esparza Advertising, "We wanted to tap into the pain people feel when they fill their tanks with a $100 of gasoline." Also, Chris Buckley, CEO of Continuum Content said, "The gas pump needed a unique personality that would allow us to generate several interesting ad episodes." To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/enerpulse/34041/

Following last year's devastating pet food recall, pet owners are more careful than ever to choose foods made with healthy ingredients. A high quality natural pet food is a great place to start, but that's no longer enough. Experts agree that variety is an important - and often overlooked - component in pet nutrition. "Just like humans, pets require a variety of foods in order to obtain the optimal level of nutrition from their diet," said Dr. Susan Lauten, a leading clinical instructor of veterinary medicine. Experts like Dr. Lauten agree that the ideal diet for dogs and cats includes rotation between proteins (e.g. beef, chicken, salmon) and forms (dry kibble, canned, and raw frozen pet food). To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/naturesvariety/33915/

Billed as the "World's Largest On-the-Water Boating Party," Sea Ray Boats' third annual AquaPalooza will be a record-breaking event as boaters of all sorts prepare to gather around the globe to celebrate the boating lifestyle. AquaPalooza events are expected to draw a record 15,000 boats and 50,000 enthusiasts to 150 events on lakes, rivers, bays and harbors from New York to California, Egypt to Australia. Sea Ray and its dealers will officially kick off AquaPalooza stateside from July 18 to 20 at the Signature Event in Lake of the Ozarks, Mo. Hosted by MarineMax Lake Ozark, MarineMax Osage Beach and MarineMax Laurie, this massive heartland jam will feature food, drinks, music, games, giveaways and much more. Multi-platinum rockers Cracker, Soul Asylum and Everclear will perform live on the Main Stage on July 19 at the Coconuts Caribbean Beach Bar & Grill; and '80s radio legend Eddie Money will perform live at The Horny Toad in Lake Ozark. To view more Mulitmedia News Release go to, http://www.prnewswire.com/mnr/aquapalooza/33957/

Scientists at Hollins Communications Research Institute (HCRI), a non-profit research and clinical center (http://www.stuttering.org) specializing in the physically based treatment of stuttering, have developed a new stuttering therapy with advanced behavioral, electronic and computer technologies that significantly improve the ease of learning and retaining fluent speech. An estimated 66 million people worldwide suffer from the effects of stuttering, with three million living in the U.S., according to the National Institutes of Health. Stuttering occurs when speech muscles inappropriately contract and "jump out of control" with too much force and abruptness during attempts to speak. Markers of stuttering include repetitions of sounds, syllables and words; prolongations of first sounds in syllables; and voice blockage when trying to talk. The condition can impair social growth, hinder education and career aspirations, and produce emotional scars that may last a lifetime. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/hcri/34006/

Leading automotive CRM provider DealerSocket, Orange County's second fastest growing company and the 37th fastest growing nationally (Deloitte & Touche), today announced that by leveraging the company's CRM solution, its customer base of more 500 dealerships throughout the U.S., Canada, U.K. and Australia had quickly and consistently raised their Customer Satisfaction Index (CSI) scores, some by as much as 40 points during a single year. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/dealersocket/33770/

Let's face it - the world feels like it is going mad and crazy times call for crazy fun. That's why Las Vegas is offering the once-in-a-lifetime opportunity to experience a different kind of crazy with not one, but three chances to win the Ultimate Vegas Escape Sweepstakes. These specially-created trips will allow three lucky winners to experience the entertainment capital of the world in ways they could only imagine. And winning couldn't be easier - just log onto www.VisitLasVegas.com (in Canada, www.VisitLasVegas.ca) between July 14 and September 2, 2008. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/lvcva/33924/

Sanford Sanford Health announced today it has received a $10 million gift from Todd and Linda Broin of Sioux Falls, SD to fund the chair of the Sanford Project. The gift for the Todd and Linda Broin Chair of the Sanford Project will be used to support the Sanford Project research director's salary as well as research activities associated with the director role. According to the Center on Philanthropy at Indiana University, which tracks all publicly-reported gifts of $1 million or more through its Million Dollar List, this is likely the largest known private gift given for the recruitment and support of a single research leader and that individual's related research activities. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/sanfordhealth/33945/

Known for the line of popular Lean Mean Fat-Reducing Grilling Machines, the makers of the George Foreman line of grills are gearing up to put their prize money where their mouths are. Applica, the marketer and manufacturer of George Foreman Grills, has created a show dedicated to the brand's health-focused principle, launching a nationwide effort to help contenders and at-home viewers alike lose weight. Premiering on July 8, 2008, the first-ever webisode of the "Knock Out the Fat With George" Web show will kick-off an effort to help viewers everywhere learn how to lose big. The real-life husband and wife hosts, fitness and nutrition experts Michael Feigin and Lawson Harris, will guide viewers as they follow four contestants on a six-month weight-loss journey. The online show is designed to entertain, motivate and educate viewers through friendly competition, delicious recipes and innovative, healthier cooking methods from the George Foreman brand. The series premiere of the George Foreman Web show can be viewed at www.KnockOutTheFat.com. To view more Multimedia News Release go to,http://www.prnewswire.com/mnr/applica/33929/

The Second Annual LG National Texting Competition has come to a close, and LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has crowned another victor in their quest for fast and furious thumbs. On July 9, New York City was taken by whirlwind as the fastest texters from all over the country participated in a grueling battle of the thumbs for the second year in a row. Beating more than 15,000 entrants, Nathan Schwartz, a 20-year-old Clyde, Ohio resident, took home the title of $50,000 in prize money and indisputable bragging rights for his speed-texting skills. The winning phrase was "Does everybody here know the alphabet? Let's text. Here it goes… AbcDeFghiJKlmNoPQrStuvWXy & Z! Now I know my A-B-C's, next time won't you text with me?" which Schwartz completed in sixty seconds. The contestants used any LG phones that featured full QWERTY keypads including the enV2, enV and Voyager. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/lg/33759/

Deputy Chairman of the Monetary Authority of Singapore (MAS) and Minister of Trade and Industry, Mr. Lim Hng Kiang was the Guest of Honour at the Global Financial Market Summit 2008 where plans were announced to set up Singapore Mercantile Exchange (SMX), a new international commodity derivatives exchange in Singapore. The announcement was made in a glittering ceremony by Mr. Jignesh Shah, Chairman and CEO of Financial Technologies along with Mr. Lim Hng Kiang and Mr. Ang Swee Tian, former president of SGX and Mr. Leo Melamed, Chairman Emeritus of the Chicago Mercantile Exchange (CME) Group in presence of an august gathering of business leaders from across the globe. To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/smx/33858

With hair loss amongst women at a staggering four million in the US alone, and the realization that baldness is not only a male problem, Beauty Expert, Esthetician, Herbalist and Cosmetologist, Chatto Wright, has created Chatto 6 Plus Growth Creme Formula 1 & 2, are one of a kind scalp treatment which offers a solution to the ever-increasing statistics of hair loss. For the past twenty-three years Chatto has been at the forefront of cutting edge beauty products that deliver unique healing benefits using the best of Mother Nature's ingredients. Chatto has developed and nurtured a huge, loyal client base, whom constantly look to her to provide products that are reliable and deliver results. Chatto says, "When you've been in the beauty business for nearly a quarter of a century you only stay there because you give people products that work." To view more Multimedia News Release go to, http://www.prnewswire.com/mnr/chatto/33749/