What do you need to address when you’re thinking about your advertising campaign? What must creatives and marketers know that they’re not always thinking about?
Jul
17
17
Marketing and Advertising Questions
Rating: 39
Steve | Lance | advertising | tips | marketing | advice | Creatives | marketers | process | little | blue | book | of | advertising | advertising |
Jul
17
17
Creatives And Marketers Don’t Speak The Same Language
Rating: 56
Excerpts from a speech highlighting what creatives hear and what marketers hear when they talk to each other.
| Advertising | Books | Advertising | Tips | Ad | Books | Ad | Campaigns | Ad | Tips | Branding | Branding | Tips | Branding | Advice | Marketing | Marketing | Advice | Marketing | books | Marketing | Campaigns | Marketing | tips |
Jul
17
17
10 Signs You Have A Mars/Venus Issue
Rating: 35
Excerpts from a speech exploring the language disconnect between creatives and marketers – focusing on ten signs that you have a disconnect in your organization between creatives and marketers.
Steve | Lance | advertising | tips | marketing | advice | Creatives | marketers | process | little | blue | book | of | advertising | advertising |