Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation’s history.
To renew the important message of wildfire prevention to Americans, particularly adults 18-35, the newest PSAs in the campaign feature a modern version of Smokey Bear with the call-to-action to “Get Your Smokey On” and speak up if you see someone in danger of starting a wildfire.
Additionally, Smokey has recently enlisted the help of Sleeping Beauty to spread the message of wildfire prevention to kids and their families. The latest spots featuring Sleeping Beauty ask us all to "Protect our forest friends from wildfires."
All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.
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Wildfire Prevention- Keep It Safe
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Wildfire Prevention- Unexpected
Since 1944, Smokey Bear has been the symbol of the protection of America's forests from fire. More than 60 years later, his famous words of wisdom "Only You Can Prevent Wildfires" continue to be at the center of one of the most successful PSA campaigns in our nation’s history.
To renew the important message of wildfire prevention to Americans, particularly adults 18-35, the newest PSAs in the campaign feature a modern version of Smokey Bear with the call-to-action to “Get Your Smokey On” and speak up if you see someone in danger of starting a wildfire.
Additionally, Smokey has recently enlisted the help of Sleeping Beauty to spread the message of wildfire prevention to kids and their families. The latest spots featuring Sleeping Beauty ask us all to "Protect our forest friends from wildfires."
All the PSAs direct people to www.smokeybear.com to learn all about wildfires and how we can protect our forests.
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Wildfire threatens homes in Northern California
Hundreds of residents have been forced to flee their homes on the Northern California coast because of a wildfire. Officials say the fire has burned about 1,000 acres. The cause is under investigation. (June 21)
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wildfire
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Calif. Fire Evacuees Return Home
More than two weeks after being forced to flee from wildfires, hundreds of California residents are being allowed to return to their homes. However, fires along the Central Coast remain uncontained. (July 8)
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Cooler weather helps in Calif. wildfire battle
Firefighters on Sunday took advantage of cooler, damper weather to battle a vast blaze ravaging Santa Barbara County as they tried to gain a foothold against the fire before the expected return of hotter, drier conditions. (July 6)
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Raw video: Big Sur blaze hard to contain
Fire officials say fog and humidity helped them gain ground on a blaze in the Los Padres National Forest that was just 3 percent contained and had blackened nearly 62 square miles near the storied town of Big Sur. (July 1)
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SoCal Fires From the Space Station
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Residents in Northern Calif. flee wildfires
Firefighters are working to save homes from an out-of-control wildfire in the Sierra Nevada foothills ahead of an expected wind change that could further complicate efforts to corral the blaze. (July 10)
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Schwarzenegger: Shocked by number of fires
California Governor Arnold Schwarzenegger says he was shocked when he heard of the number of lightning sparked blazes in his state over the weekend. He also says he's extremely concerned about the upcoming fire season. (June 23)
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California wildfire nearly contained
A Northern California wildfire was 90 percent contained Saturday, after destroying several homes and closing a stretch of Highway 1.
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Kris and Junior Slideshow
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Erratic winds prompt new evacuations in Calif.
Thousands of Northern California residents flee new flames fed by erratic winds and high heat. (July 9)
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More than 50 homes destroyed by N. Calif. fires
Slowing winds and cooler temperatures across Northern California have given firefighters a break overnight, but forecasters say gusts could whip up wildfires again today. (June 11)
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Strong winds fueling Calif. wildfires
Flames that changed direction in response to the wind and slopes ran up and down canyons as a nearly 2,000-acre wildfire threatened homes in the Santa Ynez Mountains. (July 3)
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Firefighters struggle against California blazes
More than a thousand wildfires are burning in California, and as firefighters struggle to keep up with the advancing blazes, forecasters offer little hope for help from Mother Nature. (June 30)
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Progress cited in fight against wildfires
Thousands of residents have begun returning to their homes as firefighters have made strides fighting wildfires in the Sierra Nevada foothills in Northern California. (July 12)
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Bush arrives to survey Calif. wildfires
President Bush met with Calif. Governor Arnold Schwazennegger and offered federal help to combat the single largest fire event ever recorded in California. Since late June, wildfires have ravaged nearly 900,000 acres. (July 17)
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Calif. residents urged to avoid fireworks
As wildfires rage around California, Gov. Arnold Schwarzenegger urges residents to avoid setting off fireworks come this Fourth of July. He said this will help firefighters gain control of the blazes. (June 25)
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