Redken helps bring out what hair can be and has partnered with Ford Models for the fashion and beauty experience during the Canadian model search.

Jarrett Plyley of Ford Models introduces the big kick-off event in Vancouver for the Supermodel of the World search in Canada. For the search Ford Models has partnered with Diesel, Maybelline, and Redken.

Ford Models' Beth Dubin hits the streets of Vancouver to do some scouting and is aided in part by the local Ford Models Street Team!

This is a behind the scenes look at the search event hosted in partnership with Diesel, Maybelline, and Redken at the Redken Exchange in Toronto.

Introducing…Urban Glow brought to you by Maybelline, Redken, and Diesel. This is from the search event in Toronto to find the next Supermodel of the World.

Introducing…Urban Romance brought to you by Maybelline, Redken, and Diesel. This is from the search event in Toronto to find the next Supermodel of the World.

Maiysha talks about the products and approaches she uses to manage her curly hair.