Mobile video platform enables MultiVu customers to target mobile users worldwide with their latest news and information in real-time. MultiVu™, PR Newswire's multimedia and broadcast PR company, today announced the launch of a new mobile video distribution service that enables MultiVu customers to extend the reach of their video content to mobile phones, PDAs and other portable devices. The announcement was made at the GSMA Mobile World Conference in Barcelona, currently taking place from the 11th to 14th of February. Developed in partnership with U-Turn Media Group, MultiVu's mobile video service incorporates U-Turn's VIZGO™ mobile media delivery platform to disseminate MultiVu-issued video content to all popular phone models, making it available to mobile users around the world regardless of the wireless operator they use. The placement of video on mobile phones will be included as part of MultiVu's standard distribution via PR Newswire.

Distribution and placement in Hispanic social networks, online news sites, provides unparalleled reach to Hispanic audiences MultiVu™, PR Newswire's multimedia and broadcast PR company, in conjunction with its newly-formed Hispanic division, MultiVu Latino, today announced the launch of the Interactivo Multimedia News Release, the first-ever social media press release targeted to the U.S. Hispanic audience. The Interactivo MNR (IMNR) is a Web 2.0 interactive multimedia platform that is unique among multimedia press release offerings because it features distribution and placement of video, audio, photos and text in Hispanic social network and news sites. From language translation to content development to web distribution, MultiVu Latino works with each client to create dynamic news announcements that are tailored to a Hispanic audience and delivered directly to news and online sources that are valued by the Hispanic community. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/multivu/32477/

Nicole from The Pussycat Dolls releases a new Brazilian inspired remake of Duran Duran's hit song, "Rio," to celebrate the launch of Caress® Brazilian Exotic Oil Infusions body wash. "Rio (Caress Brazilian Mix)" encourages women to unleash their sensuous sides, vivacious charm and Brazilian spirits. The new song debuted at caressbrazilian.com on Tuesday, April 8th and will shortly be hitting the airwaves nationwide. Nicole Scherzinger, an exotic beauty who embodies the same enchantment and vivaciousness of Brazil, was a natural pick for the song's remake. The new song "Rio (Caress Brazilian Mix)" is bursting with the energy and colorful sounds of Brazil. "Rio (Caress Brazilian Mix)" was produced by Ron Fair and JR Rotem with additional production and mix by Ben H. Allen. First released in 1982, Duran Duran's original version of "Rio" climbed the charts to become a top twenty hit around the world, with the video becoming an MTV staple. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/caress/32645/

A new survey shows many health conscious parents aren’t taking their child’s foot health seriously. Only 25 percent reported taking their children to see a podiatrist for their foot problems. The survey, taken from a group of 620 parents with children under the age of 18, found that 35 percent of those surveyed would not be motivated to take their child to a medical professional if their child complained of foot or leg pain. Only 49 percent of parents surveyed would take their child to a podiatrist’s office for ingrown toenails – which, if left untreated, can lead to significant pain and a loss in normal activity. Medical experts say periodic foot examinations should be conducted during the child’s first few years of life if there is a family history of foot problems. Neglecting a child’s foot health can cause problems in other parts of the body, such as the legs and back. For more information, visit www.apma.org/pediatrics

Reflecting the growing concern over health care costs and economic issues, American workers' confidence in being able to afford a comfortable retirement decreased over the past year by a rate unmatched in the 18 years of the Retirement Confidence Survey® (RCS), according to just-released survey results. The percentage of workers who are very confident about having enough money for a comfortable retirement decreased sharply, from 27 percent in 2007 to 18 percent in 2008, the biggest one-year drop in the 18-year history of the RCS. Retiree confidence in having a financially secure retirement also decreased, from 41 percent to 29 percent, a drop of 12 percentage points. Decreases in confidence occurred across all age groups and income levels but was particularly acute among younger workers and those with lower income. The RCS was conducted by the nonpartisan Employee Benefit Research Institute (EBRI), and full results are online at www.ebri.org/surveys/rcs/2008.

CEOs representing America's top companies joined forces Wednesday, April 2, 2008, with U.S. Senate health leaders to urge swift passage of the "Wired for Health Care Quality Act," a measure to bring the power of information technology to the health care sector. "We can save thousands of lives and conserve billions of dollars for health care with this one stroke – and we can do it this year," said Sen. Edward M. Kennedy (D-Mass.), chairman of the Senate Health, Education, Labor and Pensions (HELP) Committee and sponsor of the legislation. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/brt/32565/

What do former President George H.W. Bush, Fox Business News anchor Neil Cavuto, comedian and actor Bernie Mac, Poison lead singer and reality television star Bret Michaels and Seattle Seahawks wide receiver Bobby Engram have in common? They are among the millions of American men living with an autoimmune disease today. And, these men are the focus of a new public service campaign launched today by American Autoimmune Related Diseases Association (AARDA). The "Men Get Autoimmune Diseases, Too" campaign consists of 30-second radio and television public service announcements (PSAs) and educational materials designed to raise awareness about the fact that, while women are disproportionately affected, these diseases do not discriminate when it comes to gender. Specifically, the PSAs inform men about the importance of knowing their family AQ. To view Multi-Media News Release, go to http://www.prnewswire.com/mnr/aarda/32498/

Star of "Private Practice" Kicks Off Fourth Annual PEDIGREE® Adoption Drive PEDIGREE® Food for Dogs officially opened the doors to the PEDIGREE® DOGSTORE in Times Square today with the help of Kate Walsh. The store will serve as the first short-term adoption center of its kind where visitors can learn about dog adoption, meet adoptable dogs and make donations to support various shelters across the country. This grand opening kicks off the fourth annual PEDIGREE® Adoption Drive. Because of their love for dogs, PEDIGREE® Food for Dogs created The PEDIGREE® Adoption Drive to help shine a spotlight on the plight of homeless dogs. Through no fault of their own, more than four million dogs end up in shelters every year. Sadly, nearly half of those canines never find a place to call home, a trend that the PEDIGREE® Brand and Walsh hope to help reverse.

Want to dance like a pro, or at least look like one on the dance floor? DR. SCHOLL'S® FOR HER and Julianne Hough, two-time champion of ABC Television's "Dancing with the Stars" and Mercury recording artist have partnered to raise money for the charity foundation, Clothes Off Our Back®. Starting today, fans and shoe buffs alike can log onto www.greatforthesole.com to find out how they can bid on a pair of sexy dancing shoes worn by Julianne on the show, as well as shoes worn by current and former celebrities from the show. The auction will run through May 7. Highest bidders will win not only a fabulous pair of shoes, they will also walk away with a one year supply of DR. SCHOLL'S FOR HER products and a signed copy of Julianne Hough's self-titled debut album. All proceeds from the auction go to the Clothes Off Our Back Foundation, dedicated to supporting children's charities. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/drscholls/32586/

The Ad Council and the U.S. Army joined today to launch a Wake-Up Call program as part of their "Boost" national public service advertising campaign designed to encourage students to graduate from high school. Featuring the voice of Amaré Stoudemire, NBA All-Star and Captain of the Phoenix Suns, the program features a series of wake-up calls and alarm ringtones that teens can share with their friends to provide the motivation to get up and go to school. Approximately 7,000 high school students drop out every school day, which translates to one in three students in our country, according to a report released earlier this month by the America's Promise Alliance (Cities in Crisis: A Special Analytic Report on High School Graduation). Research shows that the decision to drop out doesn't happen overnight. Another recent study by Civic Enterprises, The Silent Epidemic, Perspectives of High School Dropouts, found that two-thirds of students who drop out frequently missed class during the year after developing a pattern of sleeping late in the mornings and taking long lunches. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/adcouncil/32663/

The modern world is entrenched in a love hate affair with sugar. It proliferates throughout our daily diet, we crave it, we adore it and yet it destroys our health. Our passion for the substance has created epidemic levels in such areas as diabetes and obesity. It seems an addiction beyond the control of its victims. There is a solution. Zsweet® is a sugar alternative that is proven harmless to blood sugar levels. A clinical study by the Glycemic Index Laboratories in Toronto has shown that Zsweet has an ultra low glycemic response in humans. This means that diabetics can use Zsweet safely. The product is made from an a natural ingredient called Erythritol, which originates in grapes and melons and has been approved by the E.U. in February '08. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/zsweet/32699/

New National Ad Campaign Features the Theme "Real Men Wear Gowns" The U.S. Department of Health and Human Services' Agency for Healthcare Research and Quality (AHRQ) joined with The Advertising Council today to launch a national public service campaign designed to raise awareness among middle-aged men about the importance of preventive medical testing. Men are 25 percent less likely than women to have visited the doctor within the past year and are 38 percent more likely than women to have neglected their cholesterol tests. (Source: AHRQ Medical Expenditure Panel Survey, 2005). Furthermore, men are 1.5 times more likely than women to die from heart disease, cancer and chronic lower respiratory diseases (Source: Centers for Disease Control and Prevention, 2005). To view Multimdia News Release, go to http://www.prnewswire.com/mnr/adcouncil/31364/

A coalition of public interest groups today called for the federal government to end 30 years of "deliberations and fact finding" by issuing a useful final regulation to require standardized labeling information on beer, wine and distilled spirits products. At a news conference in Washington, members of a broad-based coalition of public health leaders and consumer advocacy organizations used the occasion of Alcohol Awareness Month to release a white paper laying out the need for an easy-to-read, standardized label that will provide consumers with complete information about alcohol and calorie content per serving. Issued as a nationwide call to action, the white paper concludes that easily accessible alcohol labeling can play an important role in reducing alcohol abuse, drunk driving, and the many diseases attributable to excessive alcohol intake, such as liver cirrhosis and cancers of the upper gastrointestinal tract. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/aam/32795/

enVisionMATH Combines Digital Animations, Visual Learning to Build Innovative Program for 21st Century Learners Centered on Conceptual Development, Reasoning, and Teaching Problem-Solving Skills America's students are growing up in a digital world of iPods, the Internet, instant messaging and computer games, but, until now, they have all been "powering down" when they enter the classroom. Today, with Pearson's launch of enVisionMATH, schools can offer elementary students a program that meets them on their own turf, with a curriculum that combines visual animation and next-generation technologies to engage and entertain students while providing a comprehensive foundation in math skills that will prepare them for success in the 21st century economy.

First car powered by algal biodiesel to demonstrate real-world driving at Sundance Solazyme, Inc., a synthetic biology company unleashing the power of aquatic microbes to create clean and scalable solutions for biofuel, industrial chemical, and health and wellness markets, today revealed the first ever algae-derived biodiesel fuel (Soladiesel™) to have undergone road testing by successfully powering a factory-standard automobile for long distances under typical driving conditions. The car and fuel will make their public debuts at the 2008 Sundance Film Festival, where they are also featured in Fields of Fuel, Josh Tickell's documentary about renewable fuels. Soladiesel biodiesel is clean, renewable, environmentally sustainable and scalable.

New, teen-directed initiative highlights the social stigmas of drinking most feared by teenagers Ninety-seven percent of American teen girls (ages 15-17) agree that underage drinking is not worth the adverse consequences it can cause. Yet two-thirds (68%) of American teens (boys and girls) admit they - or someone they know - have made regrettable decisions linked to drinking, according to a new survey from The Century Council, a Washington-based group which fights unlawful underage drinking. The nationwide survey, conducted by KRC Research, examined a wide range of attitudes, beliefs and behaviors of 500 boys and girls ages 12-17. The social and physical risks of underage drinking revealed in the survey are reflected in an innovative, teen-directed public service announcement (PSA) titled "What You Don't Know." The unique PSA concept - recently selected by representatives of MTV, the Ad Council and 20,000 online voters - aims to deter teens from underage drinking. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/centurycouncil/31990/

New Protective Coating Shields Personnel and Equipment from Ballistic Fragmentation LINE-X® Franchise Development Corporation (LINE-X), a nationwide leading provider of protective coatings, announced today a new addition to its roster of PAXCON® force protection coatings, PAXCON PX-2100, a high-performance chemical formulation that protects against spalling and fragmentation during a ballistic attack. "PX-2100 will allow military contractors additional protection from ballistic spall damage to personnel and equipment," said Steve Decker, vice president of PAXCON. "We at LINE-X are very proud of PAXCON PX-2100. It feels good to know that we are providing a product that can prevent additional fatalities."

Do you look like Phil? Have you been hit by Phil's golf ball? Do you have advice for Phil's game? A few of Phil Mickelson's biggest fans answered 'yes' to these questions and will appear with their favorite PGA TOUR professional in the new Crowne Plaza® Hotels & Resorts television advertising campaign. The new campaign titled, "A Meeting with Phil," is slated to debut April 17 and feature unscripted, humorous meetings between Phil Mickelson, golf commentator and journalist David Feherty and several golf enthusiasts. Created by Fallon Minneapolis, the "A Meeting with Phil" campaign showcases Crowne Plaza as "The Place to Meet" with the special tenets of golf in a way that is fresh, contemporary and humorous. This year's TV ad campaign with Mickelson will support the brand's overall golf affinity marketing program and highlight the Crowne Plaza's sponsorship of the Crowne Plaza Invitational at Colonial. To view Multimedia News Release, go to http://www.prnewswire.com/mnr/crowneplaza/32624/

April 16 is the American Heart Association's National Start! Walking Day. The call to action is simple: Americans should fit 30 minutes of walking into their workday. Studies reveal that American jobs have become more sedentary and that employees are working 164 more hours a year than they did 20 years ago. The Start! movement works with employers and the 142 million Americans in the workplace to create a culture of walking before, during or after work. "Incorporating walking into your daily routine is one of the easiest changes you can make. You can hop off the bus or subway a stop or two earlier; you can take the stairs at work or park farther away," said American Heart Association President Dr. Daniel Jones. "There are lots of little ways to incorporate a few more steps, which can truly have life-changing results." To view Multimedia News Release, go to http://www.prnewswire.com/mnr/aha/32529/

From Justin Timberlake to Dale Earnhardt Jr. to Naomi Campbell to Derek Jeter to Missy Elliott and all the way home to Bob's House, Pepsi is all about entertainment on Super Bowl Sunday The pulse of American pop culture is racing right through Super Bowl Sunday and it's hitching a ride on the back of Pepsi's unprecedented slate of Super Bowl advertising that features a lineup of brands, images and stars as diverse as Pepsi's portfolio of drinks. In a series of spots that will run across the pre-game show and game telecast, Pepsi will bring 90 million+ viewers the biggest stars in music, sports and entertainment while giving consumers a taste of innovation in terms of product, promotion, emotion and vision.