Government and Industry Education Campaign Ensuring a Successful Transition On Feb 17th, 2009, the nation will switch over to digital broadcasting. Analog TV will be a thing of the past. The promise of an all-digital world is at hand. Consumer awareness of the transition to digital television (DTV) grew 80 percent since 2006, according to new market research released by the consumer electronics association (CEA). CEA also released new survey results that predict the success of the national telecommunication and information administration (NTIA)’s converter box coupon program which launched in January and was prominently featured at the 2008 international CES. Converter boxes are only needed for consumers who watch over-the-air broadcasts on an analog television. CEA’s survey found only 11 percent of television households – approximately 13 million – are solely over-the-air households, indicating that NTIA has sufficient converter box coupons to meet potential demand.